New Internet Site Offering More than Martini Glasses and Cocktail Shakers Knows It’s Always Happy Hour Somewhere

FOR IMMEDIATE RELEASE - 379 words, 2535 characters

Always Happy Hour, a new Milwaukee-based internet webstore, (http://www.alwayshappyhour.com) held a Grand Opening Website Launch Party at popular local nightspot ArtBar-Riverwest on Thursday evening, November 18, 2004. Over 100 guests attended the gala event featuring product displays, drink specials, light appetizers, and lounge-themed music by local DJ John Murges who spins regularly at clubs Moct and III (3) in Milwaukee.

Entrepreneurs Andy and Brian – both of suburban Wauwatosa WI - hosted the event to introduce local customers to their new e-commerce website and wide product line of specialty barware, cocktail-themed gifts and decor, drinking accessories, and apparel.

"We wanted to show the unusual, cool, and hard-to-find merchandise we offer" Schaidler explained, "and also wanted to throw a party celebrating what we expect will be an exciting new venture for us locally and nationwide".

Apparently, the crowd agreed, placing orders totaling over $1000.00 that night alone. On display was a huge product selection including martini glasses, cocktail shakers, champagne glasses, ice buckets, wine glasses, serving ware, Guinness and Jack Daniels logo glasses, lighting and decor, flasks, wine chillers, corckscrews, and signature apparel featuring their trademark logo and slogan: "It's Always Happy Hour Somewhere". Door Prize gift bags of cocktail themed merchandise were given to three randomly-selected guests during the 3 hour event.

"We’ve always enjoyed looking for and finding special things for our own home bar collections", Buchberger says, "So we figured this was an obvious choice for a small business. They always say you should work at what you love!".

The two got the business idea after attending classes offered this spring by Ebay University in Milwaukee and Chicago, and also from researching mail-order companies at the Milwaukee Public Library. After several buying trips to wholesale home furnishings and gift shows in Chicago and Dallas, they developed the concept of offering unique bar ware that isn’t usually found at the average home furnishings store, department store, or mass merchandiser. Work on their Ebay Store (http://stores.ebay.com/AlwaysHappyHour) has already begun, and plans are underway for a Yahoo Store and affiliations with other on-line marketers such as Google’s “Froogle” and Amazon.com which offer 3rd party sales and shipping thru small entrepreneurs.

Always Happy Hour accepts all major credit cards, checks, and PayPal, and can be found on the web at http://www.alwayshappyhour.com.

For additional information, contact Andy at:

Always Happy Hour
PO Box 34-2632
Milwaukee WI 53234
Ph: 414-431-8555
Fax: 414-431-8522
Email: andys@alwayshappyhour.com
http://www.alwayshappyhour.com

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Grand Opening Launch Party Invite

Please join us for the Always Happy Hour Grand Opening Launch party, help us kick off our new website. Come view our entire product line in person featuring our fabulous and unique barware, accessories, cocktail themed gifts, decor, and our own signature apparel. at...Art-Bar Riverwest - 722 East Burleigh St (Burleigh and Fratney) Milwaukee WI Thursday November 18 2004 5 pm til 8 pm. FREE APPETIZERS DRINK SPECIALS 2 FOR 1 CASH BAR PRODUCT DRAWINGS GIVEAWAYS FEATURING DJ JOHN MURGES

"Party Drinks!" Classic Cocktail Recipes Book

Any happy hour aficionado and party-goer will enjoy these classic and new recipes, selected for their great taste, style, and preparation ease. Author A. J. Rathbun covers the essentials of what kinds of alcohols and mixers to buy and how much. Whether you're shaking up cocktails for two or a splash for 20 or more, you'll discover a fabulous signature drink in "Party Drinks!"; to help put unforgetable pizzazz into your next gathering. www.alwayshappyhour.com